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Wella toner (Color Touch and others): opinions, effects, how to use?

Everything you need to know about Wella toners. Check out the effects and what the experts think of them.

Matthew Podlecki - AuthorAuthorMatthew Podlecki
Matthew Podlecki - Author
AuthorMatthew Podlecki
Natu.Care Editor

At Natu.Care, she educates about healthy lifestyles and debunks dangerous myths, contrasting them with the results of the latest scientific research. Additionally, she is interested in new technologies and their impact on health and everyday life.

Learn more about our editorial process

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Adrianna Pydzińska - Reviewed byReviewed byAdrianna Pydzińska
Verified by an expert
Adrianna Pydzińska - Reviewed by
Reviewed by
Adrianna Pydzińska
Hairdresser and stylist

Adrianna is a hairdresser and stylist with many years of experience. She works in one of the prestigious salons in Poznań on a daily basis. On her expert blog www.fryzjada.pl she shares professional and practical tips (not only) for hairdressers.

Learn more about our editorial process

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Bartholomew Turczynski - Edited byEdited byBartholomew Turczynski
Bartholomew Turczynski - Edited by
Edited byBartholomew Turczynski
Editor-in-Chief

Bartłomiej Turczyński is the editor-in-chief of Natu.Care. He is responsible for the quality of the content created on Natu.Care, among others, and ensures that all articles are based on sound scientific research and consulted with industry specialists.

Learn more about our editorial process

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Emilia Moskal - Fact-checkingFact-checkingEmilia Moskal
Emilia Moskal - Fact-checking
Fact-checkingEmilia Moskal
Natu.Care Editor

Emilia Moskal specialises in medical and psychological texts, including content for medical entities. She is a fan of simple language and reader-friendly communication. At Natu.Care, she writes educational articles.

Learn more about our editorial process

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Wella toner (Color Touch and others): opinions, effects, how to use?
29 April, 2024
8 min
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Wella hair toners are used by professional hair salons, but they can just as easily be used for home colouring. In this article, we take a look at the most popular product lines - see what the experts and people who use them every day think about them.

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Wella Color Touch

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Brightening Effect
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Safe and gentle colouring. Ammonia-free toner enriched with natural conditioning substances.

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The ammonia-free formula with keratin and natural waxes allows for a colouring that is gentle on the hair. Provides depth and high shine.

  • Type and consistency: cream
  • .
  • Permanence: up to 24 washes
  • .
  • Effects: colouration tone-on-tone, brightening
  • .
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Wella Color Fresh Mask

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Toning and Care
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A colouring mask that neutralises unwanted shades. It has a safe composition and allows you to experiment with colours.

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This nourishing hair mask allows you to maintain the effect of professional colouring, transform your everyday look and experiment creatively with tones. It does not contain silicones or ingredients of animal origin. Results visible in as little as 10 minutes.

  • Type and texture: hair mask
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  • Permanence: to be applied once a week
  • .
  • Effects: refreshes colour, shines hair, neutralises tones
  • .

Healthy and beautiful hair is all about conscious colouring on the one hand, and daily care for its condition on the other.

See also:

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Wella Color Fresh Create

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No Activator
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Safe formula toning cream with no ammonia, fragrance or hydrogen peroxide. Leaves subtle, pastel tones over time.

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Semi-permanent paint that will maintain tonal fidelity during fading. Feel free to mix colours and create your own shades. For best results on previously bleached hair. 

  • Type and consistency: cream
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  • Permanence: up to 20 washes
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  • Effects: toning, expressive colours
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Wella toner colour palette

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The Wella Color Touch palette is over 100 shades divided into 8 groups: 

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Wella Color Fresh Mask is a range of up to 11 colours, featuring classic as well as bold shades such as Pearl Blonde, Lilac Frost, Golden Gloss, Caramel Glaze, Rose Blaze, Chocolate Touch, Copper Glow, Pink, Red, Blue or Mint.

The Wella Color Fresh Create range consists of 12 expressively created colours (e.g. New Blue, Pure Violer, Nu-Dist Pink, High Magenta or Neverseen Green) and 1 clear shade. These can be freely combined to create personalised effects. 

How to use Wella toners and other colouring products?

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Wella Color Touch

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  • Mix the toner and activator in a ratio of 1:2 (a kitchen scale will be helpful to measure out the correct amounts).
  • Apply the toner and activator mixture.
  • Apply the mixture to washed, dried and damp hair (don't forget to wear protective gloves).
  • Let it sit.
  • Leave the toner on the hair for about 20 minutes.
  • .
  • Rinse hair thoroughly.
  • .
  • Apply hair conditioner or Wella colour stabiliser.
  • .

Wella Color Fresh mask

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  • Wash and towel dry hair.
  • .
  • Prepare protective gloves.
  • .
  • Apply the mask to damp hair - applying it to individual strands.
  • Place the mask on the hair.
  • Leave the mask on your head for approximately 10 minutes.
  • .
  • Rinse your hair thoroughly and... you're done - the manufacturer notes that there is no need to additionally apply conditioner.
  • .

Apply the Wella Color Touch mask to washed and damp hair (be sure to wear protective gloves!). Apply it to individual strands and leave the toner on your head for up to 10 minutes. Rinse thoroughly and... done! The manufacturer indicates that it is not necessary to additionally apply a hair conditioner. 

Wella Color Fresh Create

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  • Diligently wash and pre-dry hair
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  • Apply the dye - you can do this directly or pre-mix it with Color Fresh Tommorow Clear at a ratio of 1:1 - 1:3 (depending on the intensity of the effects you want to achieve; you don't need an activator). 
  • Let the dye set.
  • Leave the toner on your hair for about 20 minutes - this is what the manufacturer recommends. If you want pastel shades, 5-10 minutes is enough,  and if you want more intensity, keep the toner on your hair for up to 30 minutes.
  • .

Beautiful hair is one thing, but taking care of your skin and nails is just as important.

See also:

Wella toners - expert opinion

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What do the experts think of Wella toners? We asked hairdresser, stylist and blogger, Adrianna Pydzinska, for her opinion.

Wella Color Touch

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It works in a similar way to L'Oreal Dia Light or Matrix Color Sync. It's a professional semi-permanent paint without ammonia, with direct pigments for which you need an activator (in the case of Color Touch, preferably 1.9% or 4%). 

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For a while I used them in my day job. Color Touch gives you a large selection of shades so you can create individual colour blends. Hair is shiny and soft to the touch. 
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Adrianna Pydzińska.

Adrianna Pydzinska hairdresser and stylist

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Wella Color Fresh Mask 

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Temporary solution for up to a few washes. Works best on bleached hair, on natural and dark hair the effect will be more subtle.

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A good option for maintaining colour after colouring or toning. With the products in this range, you can experiment and create bolder styles without worrying about them being permanent.
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Adrianna Pydzińska.

Adrianna Pydzinska hairdresser and stylist

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Wella Color Fresh Create

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This is a great creative option for creating bold colours and subtle shades.

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Tomorrow Clear gives more possibilities when used to dilute colour. It's like adding blueberries to natural yoghurt. The more you add them, the more intense the colour will be.
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Adrianna Pydzińska.

Adrianna Pydzinska hairdresser and stylist

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On previously bleached hair, the effects will be more intense.

Wella hair toners - user reviews

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Most people who use Wella hair toners praise these products, pledging to buy again and try other shades. The most commonly highlighted benefits are:

  • depth of colour,
  • .
  • a huge palette of shades to choose from - both classic and extravagant,
  • .
  • delicate flush of colour without ugly tones,
  • .
  • safe composition,
  • .
  • easy application,
  • .
  • possibility to experiment,
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  • pleasant scent,
  • performance,
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  • no visible regrowth,
  • .

You may encounter complaints that the colour sometimes washes out quickly, and that the final effect itself is flat and lifeless.

See also:

Place for your review

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What do you think of Wella toners? Your review will help others make better and more informed choices! 'Before and after' photos welcome :) 

FAQ

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. What is the best toner for Wella blonde hair?.

The most commonly recommended Wella toners are the Color Touch range and Color Fresh (both cream and mask). If you want to use Color Touch, choose shades starting with number 10 or 9 - they are the lightest on the palette. Color Fresh mask is toning and conditioning in one. For other blonde hair toners, see our hair toner ranking.

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. Where to buy Wella toners.

You can buy Wella toners both in drugstores (e.g. Hebe, Rossmann or Douglas) and in specialist hairdressing shops - including online ones. Remember that you need to buy an activator separately for Wella colouring products, although the concentration should be much lower than for permanent hair dyes.

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. What is the difference between a toner and a hair dye?.

Toners are much safer than permanent dyes. A hair toner - known as semi-permanent hair dye - primarily does not penetrate deep into the hair structure. The toner merely envelops the hair shaft. The colour fastness is therefore much lower. It usually ranges from a few to several washes or a few weeks.

. What toners are used by hairdressers?.

Hairdressers and professional stylists use toners that are safely formulated and gentle on the scalp. They help them to refresh the colour, correct after slip-ups during colouring or get rid of unwanted highlights. Hair toners are also a good alternative to permanent dyes - especially when it comes to quick or minor colour changes. We've rounded up the best hair toners in our rankings.

. When to use a hair toner.

Hair toners are usually applied to washed and damp hair. Toner works best on blonde and bleached hair, but you can apply it to any hair type - natural or coloured alike. It will get rid of yellow tones, refresh and improve the colour and, if you wish, change to a bolder colour without worrying that you will have to put up with it for a long time if you don't like it.

. Does toning damage hair?.

Modern hair toners prioritise safety in application. Most of them contain no (or very little) ammonia or PPD. The best toners do not damage the hair. They are also enriched with substances that make hair soft, shiny and nourished after colouring.

. How often can a hair toner be used?.

After application of the toner, the intense colour lasts for several to several washes. Thanks to its safe composition and many nutrients, you can use the toner practically whenever you feel the desire and need - without worrying about health or the condition of your hair. Among other things, you can use it to refresh and correct or for the occasional colour change to something a little bolder.

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Editorials

Meet the team
Matthew Podlecki - Author

Natu.Care Editor

At Natu.Care, she educates about healthy lifestyles and debunks dangerous myths, contrasting them with the results of the latest scientific research. Additionally, she is interested in new technologies and their impact on health and everyday life.

Adrianna Pydzińska - Reviewed by

Hairdresser and stylist

Adrianna Pydzińska
Verified by an expert

Adrianna is a hairdresser and stylist with many years of experience. She works in one of the prestigious salons in Poznań on a daily basis. On her expert blog www.fryzjada.pl she shares professional and practical tips (not only) for hairdressers.

Bartholomew Turczynski - Edited by

Editor-in-Chief

Bartłomiej Turczyński is the editor-in-chief of Natu.Care. He is responsible for the quality of the content created on Natu.Care, among others, and ensures that all articles are based on sound scientific research and consulted with industry specialists.

Emilia Moskal - Fact-checking

Natu.Care Editor

Emilia Moskal specialises in medical and psychological texts, including content for medical entities. She is a fan of simple language and reader-friendly communication. At Natu.Care, she writes educational articles.

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